MICE TOURISM: THE BEST WAY TO COMBINE WORK AND LEISURE AT YOUR CORPORATE EVENTS

Did you know that not all trips are just about switching off? More and more companies are choosing to combine work and tourism in inspiring destinations

If your company is looking for something different, THB hotels would like to explain why MICE tourism has become one of the most effective ways to motivate teams, strengthen relationships and enjoy the surroundings – all while keeping corporate goals firmly in sight.

 

WHAT IS MICE TOURISM?

The term MICE encompasses four main areas: Meetings, Incentives, Conferences and Exhibitions. This sector of tourism focuses on organising professional events in attractive locations, where functionality and experience come together to deliver the best possible results.

 

ADVANTAGES OF MICE TOURISM

Companies are increasingly choosing to hold events away from their usual offices – and it’s no coincidence. MICE tourism offers a number of benefits for both businesses and attendees:

• It fosters teamwork: Stepping outside the usual environment helps break down barriers and strengthens relationships between colleagues. Dynamics shift, new ideas emerge and the spirit of collaboration is reinforced.
• It enhances brand image: Holding an event in a professional, well-managed setting projects a positive, modern and committed image. Attendees notice it – and remember it.
• It boosts motivation and productivity: A change of scene stimulates creativity and recharges the team’s energy. When the environment is right, meetings flow and goals are achieved more easily.
• It blends work and leisure: Balancing working time with enjoyable experiences (such as team-building activities, themed dinners or excursions) creates a more relaxed and positive atmosphere.
• Flexibility and personalisation: In MICE-ready hotels like THB’s own, every event is tailored to the guest’s needs – from room layouts to menus, and even additional activities.

 

SPACES THAT TURN MEETINGS INTO EXPERIENCES

At THB hotels, we offer spaces designed to inspire and add value to your events. Our hotels are fully equipped to host all types of corporate meetings. Each of our hotels has rooms featuring audiovisual technology, natural light, breakout areas and everything you need to ensure your event runs smoothly and comfortably.

Our team are experts in organising MICE events, so we’ll be with you from the outset to tailor every detail: from room layouts and catering options to supplementary activities, decoration and technical equipment.

 

 

DESTINATIONS THAT INSPIRE

One of the great advantages of MICE tourism is the opportunity to enjoy it in locations that offer far more than just a place to work. These are places where inspiration flows naturally, where teams feel valued and where work becomes a truly enjoyable experience.

At THB hotels, we are present in destinations that combine nature, culture, the sea and exceptional quality of life – all of them adults only:

• Mallorca: with its charming Mediterranean atmosphere, excellent European connections and outstanding quality of life, it provides the ideal setting for MICE tourism. In Playa de Palma, you’ll find THB El Cid and THB María Isabel, just a short drive from the airport. Both offer modern meeting rooms with natural light and all the facilities you need to make your events a success. In Alcudia Bay, THB Bamboo stands out for its contemporary design, versatile spaces and prime location near the beach – ideal for inspiring and relaxing meetings. On the island’s eastern coast, THB Felip in Porto Cristo offers a quieter, more charming setting, perfect for small meetings, incentives or corporate retreats by the sea.
• Ibiza: with its mix of tradition, nature and exclusivity, it’s a fantastic destination for business tourism. THB Los Molinos, located by the sea in Ibiza Town, offers comfortable spaces, privacy and all the essential services for hosting professional events in a relaxed and sophisticated setting.

 

 

BEYOND THE MEETING: MEANINGFUL EXPERIENCES

A MICE event is about more than just working hours. At THB hotels, we believe the real value also lies in what happens outside the meeting room. That’s why we offer experiences that enhance your event and turn it into something truly unforgettable:

• Themed dinners, coffee breaks or cocktails featuring local produce that delight the palate
• Outdoor activities that build team cohesion and strengthen bonds
• Wellness or fitness sessions that help balance body and mind
• Excursions or cultural visits that offer a unique way to explore the destination

We tailor each proposal to suit your group’s needs, always aiming to strike the perfect balance between productivity, well-being and enjoyment.

 

 

IN SHORT: MICE TOURISM WORKS

MICE tourism proves that work and enjoyment aren’t mutually exclusive. A business trip can be much more than just that – it’s an opportunity to unite your team, share ideas, celebrate achievements or simply enjoy a change of scenery. At THB hotels, we love being part of these special moments. We go the extra mile to ensure the setting, service and attention to detail meet your expectations.

Got an event in mind? Write to us and together we’ll create an unforgettable experience.

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