SOLO TRAVEL: THE NEW TREND
Travelling alone has become one of the biggest trends in recent years. What was once seen as an unusual experience is now a conscious and increasingly popular choice for those seeking freedom and a chance to reconnect with themselves.
More and more travellers are choosing to set off solo to enjoy their own pace, embrace spontaneity and experience that unique feeling of being fully present in every moment of the journey. At THB hotels, we’ve noticed it too: we’re welcoming a growing number of guests who choose to travel alone in search of authenticity, calm and freedom.
Not just a trend – a transformative experience
The rise of solo travel is more than just a passing fad – it’s a transformative experience that’s becoming more necessary than ever. It’s about investing in yourself, giving yourself quality time and prioritising your own growth and well-being. Travelling solo allows you to experience each destination on a deeper level: to slow down, discover hidden corners you might miss in a group, improvise freely without shared agendas and enjoy the freedom of following only your own desires in each moment.
It also offers the chance to nurture emotional well-being – to pause, breathe and connect with your surroundings without distractions. For many travellers, these getaways become a space to navigate life changes, find inspiration, work from energising new locations or simply disconnect completely from the everyday noise.
This trend aligns perfectly with the new lifestyles shaping today’s travel. Slow travel encourages you to enjoy without rushing – to stroll through a local market, sit by the sea or choose a quiet cove at sunrise, free from pressure. The workation concept, which is becoming increasingly common, has transformed many hotels into places where guests can both work and unwind. These two approaches coexist naturally, thanks to strong Wi-Fi, bright open spaces and inspiring environments. Wellness tourism also plays a key role – solo travellers often seek places that foster calm, fitness, health and digital detox. At all four THB hotels destinations, these experiences can be enjoyed fully, authentically and in all their variety.
How to plan a solo trip
Thinking about taking your first solo trip but unsure where to start? Don’t worry – it’s easier than you think! First, ask yourself: where do I want to go? Pick a destination that excites you and where you feel comfortable. Then think about accommodation: look for a hotel where you feel safe and at ease, with everything you need – relaxing areas, a gym, spa or even a massage to treat yourself during your stay.
Next: what do I want to do? Put together a rough itinerary of the place you’re visiting and a list of spots you’d like to see. But make sure you leave space for spontaneity – sometimes the best moments are the ones you didn’t plan! If you’re not sure where to begin, we’ve created guides for some of our destinations – like this one for Mallorca. Remember to take care of yourself too: wake up gently, enjoy a relaxed breakfast, go for a walk, unwind by the pool or recharge in the wellness area.
And most importantly, ask yourself: do I want to socialise – or enjoy some peace and quiet? The beauty of travelling solo is that the choice is entirely yours. Every moment is yours to explore, to learn and to live however you choose. Get ready to enjoy your first solo adventure and discover everything this kind of journey has to offer!
The hotel: your best travel companion on a solo adventure
For a solo trip to be truly rewarding, choosing the right accommodation is key. At THB hotels, we’re dedicated to creating spaces that offer comfort, safety and a sense of companionship – even when you’re travelling on your own. With 24-hour reception, strategic locations, bright and comfortable rooms, ideal environments for remote work, personalised recommendations and communal areas designed both for socialising and for enjoying quiet moments, every guest can set their own pace. Our hotels also feature a gym, wellness area and massage services, so solo travellers can look after both body and mind, relax and stay active throughout their stay – enjoying a complete sense of well-being as they discover each destination in their own way. Whether you’re looking for total disconnection, hoping to meet new people or planning to work from an inspiring location, you’ll find everything you need.
The destinations we’re located in are also perfect for experiencing solo travel to the fullest. Mallorca, with its hidden coves and stunning natural landscapes, is ideal for switching off from the outside world and reconnecting with yourself – all while enjoying the cultural richness of Palma and its charming villages. Ibiza often surprises solo travellers with its blend of creative energy, peaceful spots, unforgettable sunsets and an atmosphere that naturally encourages calm and meaningful connection. The Costa del Sol offers an exceptional climate, a Mediterranean way of life and the chance to explore whitewashed villages, stay active outdoors or simply embrace the laid-back rhythm of the south. Lanzarote, with its otherworldly volcanic landscape and serene spirit, is the perfect destination for those seeking inspiration, nature and silence.
Whatever your reason for packing a bag, travelling solo is a powerful, transformative experience. And in destinations like Mallorca, Ibiza, the Costa del Sol and Lanzarote, that transformation can be felt more deeply than ever. That’s why, at THB hotels, we embrace this growing trend with spaces designed to make every guest feel at home, preserve their freedom and enjoy an experience that’s as personal as it is unforgettable. In the end, travelling solo is really a way of travelling with yourself – and we’re here to help make that journey truly unique.
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